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Aegon Religare Life Insurance signs on MediaCom as media AoR

25-October-2007
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Aegon Religare Life Insurance signs on MediaCom as media AoR

Aegon Religare Life Insurance has completed the process of finalising its advertising agencies. The company had recently signed Contract Advertising as its creative agency. Now, with the conclusion of the media pitch, Aegon Religare Life Insurance has zeroed in on MediaCom as its media partner. Pradeep Pandey, Head-Marketing, Aegon Religare Life Insurance, informed that the account size was worth Rs 15-20 crore.

Pandey divulged that there were two reasons that worked in MediaCom’s favour – first, the comprehensive strategy that the agency had presented that involved both traditional and new media. Secondly, the passion that the MediaCom team had showed in their presentation.

The other agencies in the pitch were Madison, Nac Advertising and Lodestar Universal.

Speaking on the win, Divya Gururaj, MD, MediaCom, said, “Working on the Aegon Religare pitch was a great experience since we used MediaCom’s Real World Architecture and Freshness approach to come up with an innovative strategy. We are now looking forward to launching Aegon Religare in India, and working on a brand from its inception is always exciting.”

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