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Aegon Religare Life Insurance earmarks Rs 16 cr as ad spend for 2009

17-August-2009
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Aegon Religare Life Insurance earmarks Rs 16 cr as ad spend for 2009

Aegon Religare Life Insurance has beefed up its advertising plans. Speaking to exchange4media, Pradeep Pandey, Director - Branding & Communication, Aegon Religare Life Insurance, said, “Our focus is on educating the consumer on what policy you need to buy. We are trying to simplify the policy. We are targeting the Indian middle class in SEC A-B in the 25-50 age group.”

He further said, “We are spending Rs 16 crore in 2009 year on ad campaigns. TV is a very effective medium, which we use mostly in our campaigns, because TV gets you a national perspective in one slot, and helps in narrating a compelling story in 30 seconds. The TV campaign will break soon. Aegon Religare’s print campaign broke in The Times of India and six ads were released over six weeks. We will be doing a 360-degree campaign involving print, TV, OOH and BTL activities.”

“We are focussing on Child Plan campaigns as of now, but will be launching other plans soon,” he added.

Speaking on the economic downturn, Pandey said, “The slowdown has affected Aegon Religare Life Insurance. We have seen 20 per cent growth in April, May and June, but are expecting things to improve in the next 3-6 months.”

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