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Aegis Media ensures India roadmap is ‘on-track’ despite senior level exits

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Aegis Media ensures India roadmap is ‘on-track’ despite senior level exits

Aegis Media has seen senior level changes in India and South Asia. Following Charles Berley Jenarius’ exit from the organisation in 2007 as Country Director for Aegis Media, a change in role after a restructuring that Aegis had induced in the India operations, Richard Halmarick, CEO, Aegis Media, South Asia has also completed the “promised one year” and is leaving the organisation to “pursue other interests”.

Patrick Stahle, CEO, Aegis Media, Asia Pacific, explained, “Twelve months ago, I had asked Richard to help me implement restructuring in India. We were facing severe staff turnover and client quality problems in this market then. We agreed that this was a one-year job, and following which, Richard wanted to move on. Charles’ exit was an outcome of the restructuring and Richard’s exit is on course in that sense. The last six months have been good for us under P V Narayanamoorthy (MD, Carat India) – we have a great management team in place now, we have not experienced any major client losses and we are being invited to important pitches.”

Stahle stated that Aegis had very high ambitions for India, and the constant objective was to be able to deliver good communications planning and state-of-the-art services to clients. He added, “We are certain to get one good digital acquisition under our belt this year, and by the end of the year, we would’ve re-launched the Posterscope brand, which is our OOH brand in India. The mandate with Moorthy’s team is to present a plan to double Carat’s revenues in this year. In addition to this, the job of the future agency is to be able to integrate all these services under the Carat umbrella.”

Stahle explained that another reason for Aegis’ bullishness on the India operations was that the agency had a strong team in place. He said, “Moorthy has very good managers in Radhesh (Uchil – GM, Carat India, West and South) and Vidhu Sagar for the North operations. This team has very good communication and marketing skills. To put it simply, the task is that Carat’s clients should receive only the best in communications planning and services, and this team is putting the various pieces together for us to get there.”

As is known, Aegis Media had announced its plans to launch its digital brand Isobar and its OOH brand Posterscope in India over a year back. The agency has been in conversation with several Indian digital agencies for acquisition, but so far Aegis doesn’t seem to have zeroed on anyone. Progress on Posterscope, too, is not known yet. Carat saw action in its top management when in September 2007, Aegis gave the charge of Carat India to Narayanamoorthy, who prior to that, was Director of Strategy and Operations.


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