Aegis Media recently concluded its first ever management meeting in India. The Aegis Media APAC board, headed by Patrick Stahle, CEO, Aegis Media APAC, was in Mumbai for this meeting, held on September 23-24. With Posterscope and Isobar also active in India, Stahle said that Ashish Bhasin, CEO, Aegis Media India, had ensured a good start to his stint here.
Stahle told exchange4media, “I had set very ambitious targets for India, when in my earlier visit here I had said that we would get Carat back on track here and launch both our brands – Isobar and Posterscope – in India within this year. We have done that, and we are already looking at how to grow these offerings as we move forward.”
Stahle divulged that while with Communicate2, Isobar had a presence in the search domain in India, Aegis was already in talks with various companies to grow its presence in other areas like creative digital services and digital strategies. Some more acquisition announcements are on the charts as well.
He said, “We are prepared to invest in India, whatever is necessary to ensure that we are offering our clients a complete package of services.” Stahle explained that Posterscope, too, was adapting in India quickly and that the India team was already accessing and making use of the global tools and experiences that Posterscope had to offer.
Ashish Bhasin added here that this was a complete new phase for the Aegis Group in India. He further said, “The clients are very happy with the focus that we are putting across our units here, including Carat, but they are waiting to see the results of this in their communication. And that would show in the next few months.” Carat now has a new head in Kartik Iyer, and as Bhasin put it, Iyer had the “clear mandate to put together the best media planning and buying agency in India”.
Stahle is very upbeat about the India market. New business announcements, next steps on Isobar, mid to senior level recruitments, more focus on areas like research, are all on the immediate agenda and announcement list. The said slowdown in the Indian economy hasn’t dampened his spirits. He said, “Everyone is talking about the big recession impacting India. While these are challenging times, we are very bullish on this marketplace and we believe that it has a good growth potential in the future.”
Both Stahle and Bhasin stated that Aegis Media was “walking the talk” in India now, and that steps like holding management meetings here and committing to the investments that the market needed were just some of the first that the company had taken.