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Aegis Media & Dentsu Network combine to create the Dentsu Aegis Network

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Aegis Media & Dentsu Network combine to create the Dentsu Aegis Network

With effect from January 1, 2014, Aegis Media and Dentsu Network have combined to form the Dentsu Aegis Network. Together, they form the first truly global communications network for the digital age in 110 countries worldwide with over 22,000 dedicated specialists.

Nick Waters will lead Dentsu Aegis Network in Asia Pacific and will be responsible for the management of the business and the development of network, specialist and local brands across the region.

With over 5,500 employees in China including associates, full integration in China will begin in 2015. Until then, Aegis Media and Dentsu Network will continue to work in parallel, managed by Phil Teeman, CEO, Aegis Media China and Motohiro Yamagishi, CEO, Dentsu Network China. KF Lee will take on the role of Chairwoman, Dentsu Aegis Network China, working across the two businesses. Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia. Rohit Ohri will lead the Dentsu agency brand across the rest of the region – Asia Pacific South.

Luke Littlefield will lead Dentsu Aegis Network Australia and New Zealand as CEO and Rob Hughes, Dentsu Aegis Network North Asia. Ashish Bhasin has been appointed CEO, Dentsu Aegis Network South Asia, and Dick van Motman takes leadership as CEO for the group in Southeast Asia.

Brand leaders:
Motohiro Yamagishi   CEO Dentsu China & North Asia
Rohit Ohri     Chairman Dentsu India & CEO Dentsu Asia Pacific South
Sean O’Brien     CEO Carat Asia Pacific
Jean Lin     CEO Isobar Asia Pacific & Global Chief Strategy Officer
Ruth Stubbs    CEO iProspect Asia Pacific
Kristian Barnes    CEO Vizeum Asia Pacific

Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said, “With our brand and leadership structures confirmed we have the opportunity to develop the Dentsu Aegis Network, and our client base, by delivering a wider range of distinctive products and services across the region. The new Dentsu Aegis Network has a unique position in the market, and with this brings the opportunity to grow our clients’ businesses with our own.”

The Dentsu Aegis Network will be headquartered in London. Carat, theDentsu agency brand, iProspect, Isobar, Posterscope andVizeum will work together for the first time under the operating model of one P&L per country alongside growing multi-market specialist and local brands.


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