The advertising and marketing world is reeling under the shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll. The news was shared on Twitter by MD and his co-founder at the brand consultancy, Kiran Khalap. Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He started his career at Lintas in 1977, where he stayed for eight and a half years, before a brief stint at start-up Fulcrum with Kersy Katrak. Chlorophyll’s home site fondly describes him “His left-brain is that of a management professional, while his right-brain embraces shayari (Urdu poetry).” An alumnus of IIM Ahmedabad, he has also penned books like ‘Planning for Power Advertising’ (2005), ‘AdKatha: The Story of Indian Advertising’ (co-authored, 2011) and ‘Darwin's Brands: Adapting for success’ (2012).
Post Khalap’s tweet Twitter saw Twitterati expressing their condolences on the social media platform