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Advertising Veteran Anand Halve passes away

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Advertising Veteran Anand Halve passes away

The advertising and marketing world is reeling under the  shocking news of the death of Anand Halve, veteran brand consultant and co-founder of Chlorophyll. The news was shared on Twitter by MD and his co-founder at the brand consultancy, Kiran Khalap. Before setting up Chlorophyll in 1999, Halve was associated with Enterprise Nexus for close to a decade. He started his career at Lintas in 1977, where he stayed for eight and a half years, before a brief stint at start-up Fulcrum with Kersy Katrak.  Chlorophyll’s home site fondly describes him “His left-brain is that of a management professional, while his right-brain embraces shayari (Urdu poetry).” An alumnus of IIM Ahmedabad, he has also penned books like ‘Planning for Power Advertising’ (2005), ‘AdKatha: The Story of Indian Advertising’ (co-authored, 2011) and ‘Darwin's Brands: Adapting for success’ (2012).

Post Khalap’s tweet Twitter saw Twitterati expressing their condolences on the social media platform

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.