Top Story

e4m_logo.png

Home >> Advertising >> Article

Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis

15-October-2007
Font Size   16
Share
Advertising trends of Two-wheelers in Print during Jan-Aug 2007: AdEx Analysis

Print ad volumes of two-wheelers declined by 36% during Jan-Aug '07 over Jan-Aug '06. An overwhelming 80% of the advertising share was taken by the ‘Motorcycle’ category. Bajaj Auto was the top advertiser during this period, and TVS Star Spot led among new launches. Interestingly, two-wheeler advertisers preferred non-Metro newspapers.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India