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TODAY´S NEWS

Advertising trends of brands with high summer seasonality in Print: AdEx study

Advertising trends of brands with high summer seasonality in Print: AdEx study

Author | exchange4media News Service | Tuesday, May 09,2006 9:23 AM

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Advertising trends of brands with high summer seasonality in Print: AdEx study

The 2nd Quarter witnessed maximum print advertising during last three years in the Summer Cool category. Air-conditioners were the most advertised Summer Cool category while LG Food Guard Refrigerator topped Summer Cool category advertising in 2005.

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