Top Story

e4m_logo.png

Home >> Advertising >> Article

Advertising fraternity gives lukewarm welcome to NK Singh committee report

07-September-2002
Font Size   16
Share
Advertising fraternity gives lukewarm welcome to NK Singh committee report

The advertising fraternity has welcomed the recommendations of the NK Singh committee report, which has suggested that foreign direct investment in the industry should go up to 100 per cent from the existing 74 per cent.

Agencies felt that allowing 100 per cent FDI would help in the reduction of operational complications. However, they also said the removal of the cap would not make much of a difference because the industry was not capital-intensive and needed no major investment.

According to industry analysts the move will open doors for new and international clients for Indian advertising agencies. The local advertising agencies would co-exit with their foreign counterparts even if the cap was removed because the industry was driven by human skills.

The industry honchos said most of the foreign bigwigs were already there in the Indian market and therefore, even if the government decided to accept the NK Singh Committee recommendations, there would not be any major change in the present scenario. According to some allowing 100 per cent FDI in advertising would open the channel of employee stock options, which was not available at present.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO