Top Story

e4m_logo.png

Home >> Advertising >> Article

Advertising Club restructures membership fees

31-December-2015
Font Size   16
Share
Advertising Club restructures membership fees

The Advertising Club, the apex industry representative body of the marketing, advertising, media, research and communication fraternity, has announced the restructuring of its fee structure effective from January 1, 2016. The membership will be mandatory for industry professionals participating in all Ad Club events.

The new structure for Membership fees will be as follows:

1.   Life membership - Rs.7500

2.   Corporate membership

1)    Rs.1,00,000 for 10 members for 15 years

2)    Rs.2,50,000 for 25 members for 15 years

3)    Rs.5,00,000 for 50 members for 15 years

3.   Annual membership Rs.2500 for 3 years with renewal fees of Rs.500 every year

4.   Student membership Rs.1000 for 12 months

 Making allowance for the holiday season, the club has relaxed the last date for enrollments and payments under the existing structure till January 7, 2016.  Individual life membership to the Club stands valid at Rs 5,000 up to December 31, 2015.

 Going forward, the Advertising Club also intends to make membership mandatory for industry professionals participating in ad club events such as Effies, Emvies etc. Guests per member will also be restricted to 2 each. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking