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Advertising Club Madras to unveil first of its kind directory on ad industry

16-December-2006
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Advertising Club Madras to unveil first of its kind directory on ad industry

Advertising Club Madras, as part of its Golden Jubilee celebrations, will be releasing an ‘Advertising Industry Directory’ in addition to its member directory. The directory, claimed to be a first of this kind, will be released in January 2007.

The directory has information on services in nearly 100 categories, including printers, translators, photographers, filmmakers, image banks, studios, freelance copywriters, art directors, etc. The directory also contains details regarding make-up artists, stylists, lighting specialists, etc., besides enumerating agencies for PR, events and promotions.

Though the price of the directory was not revealed, the Ad Club said that it would be “reasonably priced”. The directory would also be placed at industry and trade bodies apart from being provided to the trade desks of consulates in the city.

Advertising Club Madras has outsourced the database development and marketing job to Chennai based Technocrats IndiaCollegeFinder, who has wider experience in directory publishing.

D Nedunchezhian, Managing Director, Technocrats IndiaCollegeFinder, said, “Till now it was a tough whisper campaign to find the right supplier of a simple service. With launch of this Ad Club directory, the industry will finally have a one-stop point for all information about service providers. This user friendly directory is loaded with relevant information not just for people in the advertising business, but also for clients of individual services.”

Ranju Kumar Mohan, President, Advertising Club Madras, said, “This directory comes as a boon and facilitates easy access to the services available in and around the industry. It is sure to boost the business of clients, thereby increasing their revenue.”

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