The Advertising Club Bombay will be formally rechristened to just Advertising Club (Ad Club as it is popularly known) after the AGM (annual general meeting) of the body later today. The thought process, that was highlighted when Shashi Sinha had taken over the role of President - Ad Club Bombay in September 2011, is that various events under the aegis of Ad Club are already national in nature – GoaFest’s Abby Awards, EMVIE Awards and Effie Awards, to name a few. The Ad Club now intends to do more in markets such as Delhi and in the next three months, the body will also take other properties such as Media Review, Creative Review and the likes from the Ad Club calendar to Delhi.
Post the AGM today, Sinha is expected to continue as President of the Ad Club for the term of 2012-13. The office bearers, however, see an important change as Sunil Lulla, CEO, Times TV Network exits the Ad Club ManCom (managing committee) and Ajay Kakar, Chief Marketing Officer, Aditya Birla Group – Financial Services becomes the Vice President. Before this, Kakar was the Secretary of Ad Club. The Secretary and Joint Secretary now are Pratap Bose, CEO, DDB Mudra Group and Sujoy Ghosh. Ogilvy India’s Madhukar Sabnavis is the Treasurer.
The ManCom continues to include Percept’s Ajay Chandwani and Airtel’s N Rajaram. Apart from this, there are five new members in the ManCom including Google India’s Punitha Arumugam, Marico Consumer Products’ Sameer Sathpaty, Creativeland Asia’s Sajan Raj Kurup, JWT India’s Sanjeev Bharghava and Ajay Trigunayat from Times Global TV.
“The new team will ensure new thought process and fresh energy in the Ad Club,” said Sinha in a conversation with exchange4media.
The move to change the name, while had its apprehensions initially, was widely accepted by various Past Presidents of Ad Club and the members. The motion for the move was accepted in July 2012 and after the AGM on September 26, 2012, it becomes applicable for all practical purposes.
Two key steps in the process are taking advertising events to other cities and including leaders from the Delhi advertising market in the Ad Club. The work on both has now begun. For Ad Club, this is seen as a natural evolution for the work that it had already begun to play in the advertising industry through its various initiatives.