Top Story

e4m_logo.png

Home >> Advertising >> Article

Advertising Club’s Media Review 2015 & AdAsia Roadshow to be held tomorrow

21-July-2015
Font Size   16
Share
Advertising Club’s Media Review 2015 & AdAsia Roadshow to be held tomorrow

The Advertising Club’s Media Review will be held tomorrow (July 21) in Mumbai. Shashi Sinha, Meenakshi Menon, Punitha Arumugam, Pradeep Dwivedi are the speakers for the Media Review. There will also be a panel discussion moderated by Sam Balsara.

Each speaker will make a presentation for 20 minutes. The title of the talk is “Is Anyone Listening? How Did Ad and Media Industry Combat The Challenge Of Continuous Partial Attention of Audiences.” 

Also, the AdAsia Roadshow will be conducted by Raymond So flying in from Taipei.

The Presenting Sponsor for the event is Colors. The event will be powered by Dainik Bhaskar. 

 

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards