Top Story


Home >> Advertising >> Article

Advertising by Indian Domestic Airlines in Print (Jan-Aug 2007): AdEx study

Font Size   16
Advertising by Indian Domestic Airlines in Print (Jan-Aug 2007): AdEx study

Domestic and International airlines had a ratio of 51:49 in print advertising during Jan-Aug 2007. Indian Domestic airlines saw a decline of 8% in ad volumes during Jan-Aug ‘07 compared to Jan-Aug ’06. Maximum airline advertising happened in May 2007. The split between Newspapers and Magazines was in the ratio of 95:5. Deccan Aviation was the most advertised airline in Print in Jan-Aug ’07.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video