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Advertising by Indian Domestic Airlines in Print (Jan-Aug 2007): AdEx study

Advertising by Indian Domestic Airlines in Print (Jan-Aug 2007): AdEx study

Author | exchange4media News Service | Monday, Oct 01,2007 9:04 AM

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Advertising by Indian Domestic Airlines in Print (Jan-Aug 2007): AdEx study

Domestic and International airlines had a ratio of 51:49 in print advertising during Jan-Aug 2007. Indian Domestic airlines saw a decline of 8% in ad volumes during Jan-Aug ‘07 compared to Jan-Aug ’06. Maximum airline advertising happened in May 2007. The split between Newspapers and Magazines was in the ratio of 95:5. Deccan Aviation was the most advertised airline in Print in Jan-Aug ’07.

Tags: e4m

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