Domestic and International airlines had a ratio of 51:49 in
print advertising during Jan-Aug 2007. Indian Domestic airlines saw a
decline of 8% in ad volumes during Jan-Aug ‘07 compared to Jan-Aug ’06.
Maximum airline advertising happened in May 2007. The split between
Newspapers and Magazines was in the ratio of 95:5. Deccan Aviation was the
most advertised airline in Print in Jan-Aug ’07.