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Advertising by Food & Beverages Industry in Print in H1 2007:AdEx study

Advertising by Food & Beverages Industry in Print in H1 2007:AdEx study

Author | exchange4media News Service | Monday, Aug 20,2007 9:25 AM

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Advertising by Food & Beverages Industry in Print in H1 2007:AdEx study

There was an 8% dip in Print advertising by F&B industry in H1'07. Beverages garnered a maximum share of 33% of F&B advertising. There was huge advertising in General Interest newspapers whereas in Magazines nearly 50% advertising share went to Women’s genre. Brooke Bond Lipton and Gujarat Corporative Milk & Marketing Federation (GCMMF) stood at 1st and 2nd positions.

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