Advertising Bureau and Consultancy, Kolkata has recently bagged the media buying business of the Kolkata West International City. Confirming the development, Debjani Mukherjee Sarkar, Marketing Manager, Ciputra Group, said, “We wanted a mid-level agency so that we get proper attention and service, hence, we chose Advertising Bureau and Consultancy.”
The creative duties of this project continue to be with Bates, Kolkata.
Advertising Bureau and Consultancy is a Kolkata based media buying agency with an in-house creative department, which has earlier done some creative work for Bengal Shrachi and Merlin Group, both of whom are into the real estate business. Their other clients include IndianOil and West Bengal Industrial Development Corporation (WBIDC), among others.
The Kolkata West International City is a real estate project being developed by Indonesia’s Salim and Ciputra Group, the first such venture in Kolkata. It involves the building of a 500 hectare township at an investment of $330 million.
The media spend for the Kolkata West International City is expected to be in the region of Rs 3 crore in this financial year.