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Advertising Association of Nepal appeals to Indian advertising fraternity for quake relief fund

15-May-2015
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Advertising Association of Nepal appeals to Indian advertising fraternity for quake relief fund

At this hour of crisis, the Advertising Association of Nepal (AAN) is coordinating with the Nepal Government to accumulate an Earthquake Relief Fund. All the member agencies of the association are contributing. This, the agency would like to appeal to the international community to come forward and help Nepal in every possible way during this tragic time.

The death toll from the devastating earthquake that struck Nepal about a week ago has already cross above 7500 by now. There are many villages across Nepal where almost all of the houses have been destroyed.

Ujaya Shakya, vice-president of Advertising Association of Nepal says, “Kathmandu Valley was a city of temples. Now it is a city of tents. This is a very unfortunate time for most Nepalese across the world. On April 25, at 11:56 NST onwards, things drastically changed for all of us. It has inbuilt a fear within us on every occasion of aftershocks, which has been continuously taking place even today.” 

Along with the terrible loss of life, the country suffered severe damage of Durbar Squares, UNESCO World Heritage Sites, in all three important cities within Kathmandu valley – Kathmandu, Bhaktapur, Lalitpur, ancient townships with a public square preserved almost intact for centuries, but now is in ruins. These cultural sites are part of the skeleton of Kathmandu valley and the focal point for urban Nepal.

Shakya points out, “There is also the economic aspect of these sites because almost 10 per cent of Nepal’s economy depends on tourism. The earthquake has struck Nepal on so many levels. Personally, culturally, historically and socially and the future of tourism - the very livelihoods of certain section of Nepalese are threatened. Therefore, it is an obligation for both Nepalese and the world to restore these structures in its former glory despite of both technical and monetary challenges. It is just simply impossible to imagine Kathmandu valley without them.”

Shakya has requested to the Indian Advertising fraternity saying, “If anyone wants to help Nepal, please reach out to Advertising Association of Nepal Office in Kathmandu and we will guide you in the process.”

You can write to Ujaya Shakya, Outreach Nepal at ujaya@outreachnepal.com 
 

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