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Advertising agencies strengthening healthcare division to meet the demand

12-July-2002
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Advertising agencies strengthening healthcare division to meet the demand

Recognising the potential growth in the healthcare communication segment, leading ad agencies Ogilvy & Mather India and RK Swamy\BBDO Advertising and Lowe are now strengthening their healthcare divisions to meet the growing needs of Indian pharma companies.

Ogilvy Health, the healthcare wing of Ogilvy & Mather has recently expanded its operations to major metros across the nation. O&M have also hired competent professionals to handle their growing clientele list. Recent account won by the agency includes Ranbaxy OTC and Glycodine. As part of its expansion plan, O&M has recently set up offices in Hyderabad and Bangalore.

Yet another major player in this segment, RK Swamy\BBDO Advertising entered the healthcare communication category by launching its ‘Pharma Services Division’ last year. The agency has recently picked up a slew of new accounts which include, Biological Evans and Aurobindo Pharma.

To handle the agency’s new account wins, RK Swamy is planning to hire specialists who have a sound pharma background. The agency is also consulting with a panel of leading doctors to design the communication strategy.

Ad industry experts predict that the healthcare communication sector will bring in business worth Rs 300 crore to ad agencies this year. The other lead players in this segment include, Grey Healthcare, Euro RSCG Healthcare, Lowe health and Maa Wellness and TBWA Health, among others.

In sync with the current trend, Lowe Healthcare, Lowe’s healthcare division, is also strengthening its operations to handle the influx of new account wins. As part of its expansion plans, Lowe Health has recently roped in senior creative people to handle its growing clientele list.

In a bid to meet the healthcare communication needs of its clients, Lowe floated its healthcare wing in July 2001. Currently, Lowe Healthcare handles the healthcare accounts of Aventis and Pfizer (entire nutritional account) and Alchem among others.

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