Top Story


Home >> Advertising >> Article

Advertising agencies strengthening healthcare division to meet the demand

Font Size   16
Advertising agencies strengthening healthcare division to meet the demand

Recognising the potential growth in the healthcare communication segment, leading ad agencies Ogilvy & Mather India and RK Swamy\BBDO Advertising and Lowe are now strengthening their healthcare divisions to meet the growing needs of Indian pharma companies.

Ogilvy Health, the healthcare wing of Ogilvy & Mather has recently expanded its operations to major metros across the nation. O&M have also hired competent professionals to handle their growing clientele list. Recent account won by the agency includes Ranbaxy OTC and Glycodine. As part of its expansion plan, O&M has recently set up offices in Hyderabad and Bangalore.

Yet another major player in this segment, RK Swamy\BBDO Advertising entered the healthcare communication category by launching its ‘Pharma Services Division’ last year. The agency has recently picked up a slew of new accounts which include, Biological Evans and Aurobindo Pharma.

To handle the agency’s new account wins, RK Swamy is planning to hire specialists who have a sound pharma background. The agency is also consulting with a panel of leading doctors to design the communication strategy.

Ad industry experts predict that the healthcare communication sector will bring in business worth Rs 300 crore to ad agencies this year. The other lead players in this segment include, Grey Healthcare, Euro RSCG Healthcare, Lowe health and Maa Wellness and TBWA Health, among others.

In sync with the current trend, Lowe Healthcare, Lowe’s healthcare division, is also strengthening its operations to handle the influx of new account wins. As part of its expansion plans, Lowe Health has recently roped in senior creative people to handle its growing clientele list.

In a bid to meet the healthcare communication needs of its clients, Lowe floated its healthcare wing in July 2001. Currently, Lowe Healthcare handles the healthcare accounts of Aventis and Pfizer (entire nutritional account) and Alchem among others.


Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Prominent newspapers in Manipur left their editorial space blank to protest the burning down of copies of a local daily reportedly by BJYM, the youth wing of BJP

At the recently held India Public Relations & Corporate Communications Awards 2017 (IPRCCA), communication experts deliberated on various aspects of the industry and searched for best practices that c...

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction is turning into a reality