2016 is turning out to be a year of hyper activity with advertisers and content creators trying to find their place in a fast changing media landscape where consumers are moving faster than brands.
exchange4media takes a look at adlanders to watch out for in 2016 (in alphabetical order).
Ameer Jaleel Chairman and CCO Mullen Lintas & Arun Iyer Chief Creative Officer Lowe Lintas
In July last year, Ameer Jaleel and Arun Iyer, joint National Creative Directors at Lowe Lintas were promoted to Chief Creative Officers. While Iyer took on the role of CCO at Lowe Lintas, Jaleel took on the role of Chairman and CCO of the newly created agency, Mullen Lintas..
While less than a year maybe a short span, Lowe Lintas seems to be flourishing under Iyer’s creative stewardship. The agency dominated the ICC World Cup T20 with its work; however, the challenge for Iyer remains to turn this creative powerhouse into an agency that is digitally ready. For Jaleel on the other hand, it remains to be seen how Mullen Lintas creates a niche for itself in an already cluttered agency scenario.
Joseph George, Regional President, South & Southeast Asia & Group CEO, Mullen Lowe Lintas Group
Joe as he is popularly known has led the agency to huge success within India, across the APAC region and on the global stage. On marketing effectiveness, the Mullen Lowe Lintas Group has won over 50 major awards last year. It was also named as the Most Effective Agency in India and APAC according to the Effie Effectiveness Index 2015 and named APAC Agency of the Year at AMES. Under his leadership, the agency has continued this trajectory and bagged the coveted Grand Effie as well as bagged the title of ‘Agency of the Year’ this year. Joe was also given the additional remit of Regional President, South & Southeast Asia last year in addition to Group CEO India, Mullen Lowe Lintas.
He is also the architect behind the India leg of rebranding for the Group and creation of Mullen Lintas. However, what remains to be seen is how he plans to realise the lofty ambition of building Mullen Lintas as an alternative to the likes of JWT, Lowe and Ogilvy.
Rohit Ohri, Group Chairman & CEO, FCB ULKA
Can Ohri turn the fortunes of FCB ULKA? Ohri, who formally took over his role of Group Chairman & CEO in January this year started filling the gaps with the elevation of Nitin Karkare to CEO, the second and integral step was the appointment of a Chief Creative Officer, which is complete with Swati Bhattacharya coming on board. Now the big question is; will the new appointments and Ohri’s rich experience with Dentsu turn around ULKA‘s dwindling fortunes?
Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia
After the much hyped and public loss of the Parle account, Kurup seems like he is back in action with wins like Dominos and Indian Express among others. The defining win for him was the Micromax account, which Creativeland Asia bagged on the back of a fiercely competitive multi-agency pitch. The agency has undertaken an entire rebranding exercise for Micromax which has appointed Creativeland Asia (CLA) not only its creative agency on record, but also given the agency its entire integrated design and communication mandate globally. Will this be the year of Kurup silencing his detractors who wrote him off post the Parle loss?
Swati Bhattacharya, CCO, FCB ULKA
Bhattacharya has been in news since she left JWT as NCD ending her stint of 22 years with the agency. Even her stint as Principal Partner-Creative at Dentsu to lead Mama Lab was indeed a short lived one. In her new role as CCO at FCB, will she manage to overhaul its creative offerings is something to watch out for.
Tarun Rai, CEO, JWT, South Asia
JWT has seen better days for sure, the recent fiasco which led to the exit of JWT’s CEO Worldwide, Gustavo Martinez, does not help either. Rai has completed a year as CEO JWT South Asia; insiders indicate that Rai has spent the past year in bringing the agency back on track in terms of business numbers. Will growth follow?
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...
Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...