The country may still be in an optimistic yet cautious mode, with ad –dollars being thoughtfully allocated to budgets, it is also an interesting time for the advertising industry which has had an eventful last year and has seen significant changes in leadership at the fag end of last year as well as the beginning of this year. The Indian advertising is one that keeps rumour mills agog and gets attention disproportionate to its size. exchange4media takes a look at some of the faces to watch out for from this much spoken about advertising world in 2015 (in alphabetical order).
Abhijit Awasthi , Former NCD, Ogilvy India
Awasthi quit Ogilvy & Mather India after 15 years in one of the most high profile exits of 2014 there has been immense buzz around the his exit from Ogilvy. After several speculations on his next move and next destination, (including starting his own creative shop with uncle Piyush Pandey), his next move is keenly watched by adlanders.
Dhunji Wadia, President, Rediffusion Y&R
Dhunji Wadia took on his role as President of Rediffusion Y&R in December last year and has a significant task ahead of him. While Komal Bedi Sohal the agency’s Chief Creative Officer remains a familiar face, the agency faced yet another senior exit of Amitava Sinha, Chief Operating Officer for East, North & South at Rediffusion Y&R earlier this year, after the spate senior exits it has witnessed in recent years, including that of Sam Ahmed(who quit the agency as vice-chairman and chief creative officer after an eight month stint). Wadia who has been with the group for close to five years now, has his work cut out in front of him.
Joseph George, CEO, Lowe and Partners India
From earning a slew of international awards including Cannes, WARC, and Effies, Lowe India has clearly been on a growth trajectory. The agency has had a higher success rate in pitches, close to 100 wins and a significant rise in average revenue per win last year( compared to 2013). The captain of this ship popularly known as Joe has steered the ship amidst high seas, with elan. He is also the first Indian CEO to appoint a CMO, aiming to build Lowe as a brand, something that is now being replicated by the agency globally. Under his leadership the agency has consciously focused on e-commerce and the start-up ecosystem of companies; the results are beginning to show .Will the agency continue its upward trajectory this year?
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather India
The ad guru made waves and was in the limelight last year with the extremely successful BJP campaign .With the success of ‘Ab ki Baar modi Sarkar’, Pandey and his team at Soho Square indeed had a well-earned dream run with accolades at every forum including the Effies this year. With rumour mills working overtime with talk of his tenure ending in 2016 and him joining the ruling party, it will be interesting to see what this ad legend will surprise us with this year.
Tarun Rai, CEO, J. Walter Thompson, South Asia
Tarun Rai took on the role of CEO of J Walter Thompson South Asia from February this year after a seven-year stint Worldwide Media. No stranger to J Walter Thompson, he has earlier had a 19-year long stint at the agency and this is a homecoming of sorts for him. The agency might have had a decent run at local and international awards last year, but what it clearly lacked was large business wins, some senior exits last year also did not help its cause. Whether Rai will appoint a much needed central figure in the form of a Chief Creative Officer remains to be seen. Will Rai’s homecoming turn out to be a breath of fresh air for J Walter Thompson?