Top Story

e4m_logo.png

Home >> Advertising >> Article

Adjudged by 275 industry leaders from across Mumbai, Delhi & Bangalore; Effies to take place on December 16

15-December-2016
Font Size   16
Share
Adjudged by 275 industry leaders from across Mumbai, Delhi & Bangalore; Effies to take place on December 16

The Advertising Club (TAC) India is all set for the 16th edition of the coveted “EFFIE AWARDS INDIA 2016” presented by COLORS and powered by COLORS INFINITY. The awards are the gold standard in marketing communications awards and recognize category game-changers and innovators for the year.  The EFFIE India Awards 2016 has been adjudged by an eminent jury panel of 275 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. The Awards have continued to grow in scale and strength with this edition witnessing 21 per cent growth in award entries. 

The awards are to be held on December 16, 2016 at Taj Lands End, Mumbai with over 1000 people from across the industry expected to be attending the prestigious event.

 Speaking about the changing dynamics of campaigns and the importance of being relevant, Vikram Sakhuja, 2016 Awards Chairman, EFFIES said, “The true mark of a successful campaign is its contribution towards achieving business objectives through impactful communication. The EFFIEs laud and recognize campaigns that have grown brands and business"

 He further added “The response for EFFIES has been at an all-time-high propelled by the awards reputation of being the torchbearer of creative excellence tested through the lens of effectiveness.”

Elaborating further on the entries Mitrajit Bhattacharya, 2016 Awards Co-Chairman EFFIES said, “The EFFIEs 2016 will once again shine the spotlight on inventive, ambitious and successful brand-building efforts that are effective and have left an indelible mark on consumer mindsets.”

Speaking at the award ceremony Raj Nayak, President of The Advertising Club said, “The EFFIEs 2016 have been increasingly patronized owing to its support and recognition of campaigns that pack the combined punch of instinct with insight. I would like to congratulate the jury that has worked towards ensuring that inclusive campaigns that have resonance amongst consumers are adjudged the winners. “

Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories

Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine