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AdIQuity launches Geo Sense to enhance advertiser targeting options

AdIQuity launches Geo Sense to enhance advertiser targeting options

Author | Deepa Balasubramanian | Friday, Jun 14,2013 6:19 PM

AdIQuity launches Geo Sense to enhance advertiser targeting options

Global mobile ad network AdIQuity has launched Geo Sense, a feature to enhance advertiser targeting options through geo-locale specific targeting. Geo Sense will enable mobile advertisers to reach audiences with geo targeted communication.

Anurag Dod, CEO, AdIQuity shared, “The objective of this feature is to better the ROI of advertisers/ marketers, and at the same time the ads will be relevant to our publishers.”

Anurag Singh, Co-Founder & ED, AD2C added here, “Location is often touted as mobile’s edge when viewed as an advertising medium, but there is little inventory out there that is location enabled. We look forward to AdIQuity’s solution to further help.”

The feature is useful to advertisers/ marketers looking to consider multiple areas of interest and also regions larger/ smaller than what are defined on a map for a community or a city. A marketer will be able to define regions with its boundaries represented by a conventional map and then extend to areas of interest using geo-fencing.

Geo Sense gives advertisers the ability to select cities, states or define areas that are circular or polygon in shape. If an advertiser is looking to target consumers from tier II cities and regions around tier I cities, Geo Sense gives the ability to first select multiple tier II cities and then for regions around tier I cities. The advertiser can also use radial targeting or geo-fencing.

Radial targeting is done by defining a point using latitude-longitude and then providing a radial distance around the centre. Geo-fencing is done by providing a set of latitudes and longitudes as in defining virtual perimeters for real-world geographic areas. This kind of a combination of various sizes and shapes provides good flexibility in considering only relevant regions which are of value to the advertiser.

“We had a couple of advertisers who used the feature before it was officially launched and they have expressed their confidence in the product. The feature is in line with our existing object, which is to enhance the ROI for our demand partners. We believe that this brings more business to us and helps in enhancing our relationships with them,” AdIQuity’s Dod added.

Stating the importance of mobile advertising, Rajiv Narayan, Head - Sales, AdIQuity Technologies said, “While mobile advertising has increased manifold across the globe over the last few years, this has also created demand for more specific targeting parameters. At AdIQuity, we understand that it is essential to help advertisers reach target audiences at specific touch points and geo-locales, apart from the standard mobile targeting parameters.”

Geo Sense is being promoted through announcements over various online and offline mediums and through direct sales.

For the record, AdIQuity is a mobile advertising network enabling ad agencies, ad networks, RTB DSPs and other media buyers to acquire quality global mobile traffic. Based out of Bangalore, AdIQuity runs the first mobile RTB platform and the first mobile optimisation platform, respectively, from Asia. The platform has more than 12,000 active publishers and 70 mobile ad networks as partners. AdIQuity serves 18+ billion monthly impressions from over 200 countries. 

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