The organisers of the 53rd Cannes Lions International Advertising Festival have announced that Adidas would be awarded the prestigious Advertiser of the Year award, which will be presented to Erich Stamminger, President and CEO of the Adidas brand, in recognition of their creative and innovative advertising.
The award recognises the imaginative and original global communication of the Adidas brand as well as its worldwide influence on lifestyle trends with industry-leading products. Adidas ads have been awarded an outstanding 34 Cannes Lions across all media during the last decade, 11 of which were won last year.
“We are delighted to honour Adidas in recognition of the brand’s success at Cannes over the last few years. Their numerous awards are a testament to a client who truely understands the creative process and is passionate about creating great work,” said Terry Savage, Executive Chairman of the Festival.
Erich Stamminger, Executive Board Member of Adidas-Salomon AG and President and CEO of the Adidas brand, will receive the prestigious Advertiser of the Year trophy at the Festival on the evening of June 24.
Commenting on Adidas winning the award, Stamminger said, “We’re honoured that the organisers of the Cannes Lions Festival have chosen Adidas as Advertiser of the Year, the industry’s most prestigious honour and a singular success for our brand. With our partners, TBWA and 180 Amsterdam, we continue to look for ways to push the creative boundary – creating powerful new campaigns, which can connect with consumers both emotionally and personally – and which we plan to build upon shortly during the World Cup in our home market.”