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adidas ropes in Sania Mirza as global brand ambassador

25-December-2007
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adidas ropes in Sania Mirza as global brand ambassador

adidas has roped in tennis star Sania Mirza as its global brand ambassador. Mirza now joins the long list of adidas superstars like David Beckham, Kaka, Lionel Messi, Zinedine Zidane, Sachin Tendulkar and Ricky Ponting.

Hartwin Feddersen, Director of Marketing, adidas India, said, “Sania is one of the most recognisable faces of global tennis and is a youth icon among young Asians across the world. Her appeal goes well beyond tennis and the sporting world, and it is only natural for us to use her as a global brand ambassador.”

On the association, Mirza commented, “I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior, and I believe adidas’ experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish three stripes for many years to come.”

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