Top Story

e4m_logo.png

Home >> Advertising >> Article

Adidas brings global lifestyle brand ‘Originals’ to India

15-September-2007
Font Size   16
Share
Adidas brings global lifestyle brand ‘Originals’ to India

Adidas India has launched its global lifestyle brand ‘Adidas Originals’ in India with the opening of its first store in Delhi. Inspired by authentic historical moments in Adidas’ vast sporting history, Adidas Originals aims to be the ultimate aspirational street fashion label for today’s lifestyle consumer.

The Adidas Originals store will provide fashion-conscious consumers with a range of products across footwear, apparel and accessories, apart from the collection available at Adidas’ sports performance stores.

Andreas Gellner, Managing Director, Adidas India, said, “It is a great pleasure for me to announce the launch of Adidas Originals in India with the opening of the first store in New Delhi. The introduction of our trend-setting high-fashion label in India strengthens Adidas’ presence in the country and affirms our commitment to the Indian market. Adidas Originals as a brand stands for individuality, creativity and self-expression which is reflected in our collections. We are confident that the brand will gather the same success and admiration in India as it has achieved internationally.”

The store currently presents the Adidas Originals Fall/Winter 2007 collection in the international sport heritage lifestyle (SHL) format, which features predominantly white interiors with blue highlights, offering the consumer a highly stylised ‘boutique’ feel. Represented by the Adidas Trefoil logo, the Originals collection is part of Adidas’ sports style division and represents a true fusion of sport authenticity and global street style.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016