Adidas brings global lifestyle brand ‘Originals’ to India

Adidas brings global lifestyle brand ‘Originals’ to India

Author | exchange4media News Service | Saturday, Sep 15,2007 9:28 AM

Adidas brings global lifestyle brand ‘Originals’ to India

Adidas India has launched its global lifestyle brand ‘Adidas Originals’ in India with the opening of its first store in Delhi. Inspired by authentic historical moments in Adidas’ vast sporting history, Adidas Originals aims to be the ultimate aspirational street fashion label for today’s lifestyle consumer.

The Adidas Originals store will provide fashion-conscious consumers with a range of products across footwear, apparel and accessories, apart from the collection available at Adidas’ sports performance stores.

Andreas Gellner, Managing Director, Adidas India, said, “It is a great pleasure for me to announce the launch of Adidas Originals in India with the opening of the first store in New Delhi. The introduction of our trend-setting high-fashion label in India strengthens Adidas’ presence in the country and affirms our commitment to the Indian market. Adidas Originals as a brand stands for individuality, creativity and self-expression which is reflected in our collections. We are confident that the brand will gather the same success and admiration in India as it has achieved internationally.”

The store currently presents the Adidas Originals Fall/Winter 2007 collection in the international sport heritage lifestyle (SHL) format, which features predominantly white interiors with blue highlights, offering the consumer a highly stylised ‘boutique’ feel. Represented by the Adidas Trefoil logo, the Originals collection is part of Adidas’ sports style division and represents a true fusion of sport authenticity and global street style.

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