The Cannes Festival globally renowned as the Mecca of creativity is possibly the biggest recognition of creative communication. In its 59th year now, it is considered the global benchmark for excellence in the creative arena.
Indian agencies tend to look at what the world is creating and base its work on that. It is better to look at our own flavour and let the world recognise it eventually, shared Rahul SenGupta, National Creative Director, TBWA.
The entries sent by TBWA to Cannes include work done for Adidas, MKV Households, Yatra Online and Imagine Retail stores.
On which particular campaign has a stronger prospect of winning at the festival this year, he said, “No one knows what will win at Cannes. You cannot predict the work that will win. Making predictions for Cannes is like making predictions for a cricket match.”