The 19th ADFEST is set to take place on 16th to 19th March 2016 in Pattaya, Thailand with the theme ‘Creative Intelligence’.
“Creative Intelligence is all about finding better solutions in a world that is constantly changing through technological innovation,” says Jimmy Lam, President of ADFEST.
“Our industry needs people who can not only process information and crunch data but also tell stories and engage minds, which is the goal of ADFEST 2016. Festival goers will learn how to harness their Creative Intelligence, and come away excited by the possibilities for the future.”
ADFEST 2016 will once again take place at the Royal Cliff Hotels Group in Pattaya, a beachside city located on Thailand’s eastern Gulf coast just one hour’s drive from Bangkok.
As is the tradition, this year’s Jury President of Design – Thailand’s very own Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army in Washington DC – will design the ADFEST 2016 icon. Lefebure will unveil next year’s icon later this month.
Vinit Suraphongchai, Chairman of ADFEST, says: “Technology is transformational to some yet confusing to others. How can you reach new audiences? How do you discover a new direction rather than stick to a safe passage? How do you connect the dots and find out what’s important to people? ADFEST 2016 will answer some of these questions, and it will touch on some of the industry’s newest obsessions like Big Data and Artificial Intelligence, with the goal of helping us all to become more intelligent creatives.”