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AdFest and D&AD in pact to lend a helping hand to APAC region’s creative young turks

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AdFest and D&AD in pact to lend a helping hand to APAC region’s creative young turks

AdFest has announced a partnership with D&AD, wherein the two would host the 2010 AdFest+D&AD Academy. To be held in Thailand in March 2010, the event aims to give creative people aged under-30 years in the Asia Pacific region an opportunity to start working on their career ‘toolkit’.

Commenting on the tie-up, Tim O’Kennedy, CEO, D&AD and former Managing Director at Wieden + Kennedy Amsterdam, said, “Since Day One almost 50 years ago, D&AD has been a passionate advocate of education, and many of the world’s most revered creative people have taken part in our programmes, either as students or as professionals, to further develop their skills. We’re looking forward to our cooperation with AdFest. It’s a step towards what we hope will be an increased presence for D&AD in the region.”

Meanwhile, Indian ad honchos have welcomed this strategic partnership. exchange4media spoke to KV Sridhar (Leo Burnett), Manish Bhatt (Scarecrow) and Sagar Mahabaleshwarkar on what their expectations are from this tie-up.

According to KV (Pops) Sridhar, NCD, Leo Burnett, “This is definitely good news, especifically taking the APAC region in consideration. It is a sign of integration and making the world know that this part of the world is ready, especially giving the young talent an opportunity. It’s definitely an opportunity for our young creatives to interact with an organisation like D&AD, and more so with its coming down to AdFest 2010. It will help the world to spot many more young bright turks from the Asia pacific region.”

Manish Bhatt, Founder, Scarecrow, added, “Personally, I have huge respect for D&AD as an organisation. I, myself, have interacted with and have attended the workshops and other forums of the organisation. D&AD as an award is a huge esteem and it is a great privilege to know about it partnering with AdFest this year. This greatly benefits this region’s young turks in exploring their creative talent. AdFest as an award platform is great, but somewhere it hadn’t managed to attract as many young talent and thus, with the tie-up, D&AD will further on improve the reputation of AdFest as an award platform.”

Sagar Mahabaleshwarkar, Chief Creative Officer, Rediffusion Y&R, commented, “Firstly, after knowing about the partnership, I wished I was 30 years of age. It is indeed great news for everybody that D&AD makes it to the Asian region via AdFest, one of the most reputed award platforms in this region. Taking the young talent pool that is flourishing in this region, it is definitely an opportunity for our young turks to have an interaction and get inspired from biggies like Sir John Hegarty and others. The tie-up is definitely a win-win situation for the APAC region and I am really looking forward to the 2010 AdFest+D&AD Academy.”

Asia is increasingly seeing such international cooperation. It may be recalled that Spikes Asia, touted as the first Asian advertising festival, was held in Singapore in September 2009. The festival was the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket.

Tim O’Kennedy will host the AdFest+D&AD Academy, which will take place on March 18 and 19 from 10 am to 1 pm. He will also present a Seminar at the AdFest 2010, called ‘It’s the End of the World as we know it… and I feel fine’, on March 20 at 11:15-12:00.

Two different groups of 30 creative people will take part in each session. Enrollment is open on a first-come-first-served basis to all registered delegates at AdFest 2010 who are under 30 years of age. The enrollment fee is 1,000 Baht per person.

Participants will also have the opportunity to explore some of the issues behind developing their own creative career, encouraged by inspirational talks from three advertising greats – Sir John Hegarty, Worldwide Creative Director, BBH, London; Paul Brazier, President, D&AD and ECD at AMV BBDO; and Akira Kagami, Executive Officer and Global ECD, Dentsu Inc.

D&AD is an educational charity that sets the benchmark for creativity during the annual D&AD Awards. D&AD is committed to fostering creative innovation, and invests its profit into its education programmes. This year, for the first time ever, D&AD will bring its educational expertise to Asia in an open session, giving creatives across the region the chance to learn from the world’s best.

To apply, applicants must fill in the Academy application form and submit proof of age, along with their delegate number. Enrollment will be confirmed with a confirmation email from AdFest. Payment must be made at the registration desk upon picking up delegate badges at the Pattaya Exhibition & Conference Hall on Thursday, March 16, 2010.

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