Top Story


Home >> Advertising >> Article

AdFest 2014 Special Awards: Dentsu is Agency of the Year; Coca-Cola is Advertiser of the Year

Font Size   16
AdFest 2014 Special Awards: Dentsu is Agency of the Year; Coca-Cola is Advertiser of the Year

Completing the Adfest Lotus Awards tally, the Special Awards aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.

Agency of the Year for 2014 was awarded to Dentsu Inc, Tokyo. The agency also won Network of the Year, along with being named Interactive Agency of the Year.

Hakuhodo Inc, Tokyo was awarded Direct & Promo Agency of the Year at AdFest 2014.

Advertiser of the Year was presented to Coca-Cola.

Production Company of the Year was awarded to Illusion Co, Bangkok for the second year running.

Jimmy Lam, President, AdFest said, “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”

This year, 1,095 delegates attended AdFest from 53 cities.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers