Saatchi & Saatchi Singapore was declared Agency of the Year on the fourth and final day of AdFest 2008. The Agency of the Year Award is awarded based on the maximum number of metals won. The first runner-up was JWT Singapore, which bagged 21 awards, followed by Dentsu Inc, Tokyo, which bagged 14 awards.
AdFest 2008 had received an overwhelming 5,148 entries from 402 agencies from 33 cities. Mumbai topped in terms of number of entries at 771, followed by Bangkok with 649 entries, and Singapore with 644 entries.
With two new categories for Design and New Director, there were 13 Lotus categories this year, including TV, Press, Poster, Outdoor, Radio, Direct, Cyber, Print Craft, Film Craft, 360 Lotus and Innova Lotus.
Jury Presidents for AdFest 2008 included Tony Davidson, Executive Creative Director, Weiden + Kennedy, London; Ben Welsh, Executive Creative Director, M&C Saatchi, Sydney; and Stefan Sagmeister, Executive Creative Director, Sagmeister Inc, New York. Tom Eslinger, Worldwide Interactive Creative Director at Saatchi & Saatchi, London, was Jury president for Cyber Lotus, while Alex Burnard, Associate Creative Director at Crispin Porter + Bogusky, Miami, was Jury President for the 360 and Innova Lotus. Ad filmmaker Prasoon Pandey was Jury President for Film Craft and New Directors categories.