The 11th Asia Pacific Advertising Festival or AdFest will be held in Thailand this year. The four-day event will commence from March 26-29, 2008. This year, AdFest acknowledges the necessity for the advertising industry to continuously find ways to reach its increasingly hard-to-reach consumers in its theme ‘REiNVENT’.
According to the AdFest website, 2008 will see two additions to the Lotus Award line-up – New Director Lotus, and Design Lotus – bringing its total award categories to 12. In 2007, AdFest had introduced three new award categories – Radio, 360, and INNOVA Lotus.
This apart, AdFest had recently launched the ‘Production Corner’, which features production companies from all over the region. It also promotes the participation of production companies to feature their works and obtain relevant creative contact opportunities with close to 2,000 attendants at the Festival.
Companies in the production industry, including film production houses, post-production houses, print production houses, sound studios, animation and special effects companies, and other related production companies are eligible to become part of AdFest’s inaugural Production Corner.
Meanwhile, featuring this year at the event is Donald Gunn’s presentation on the Gunn Report 2007, and a seminar on developing breakthrough advertising by Tony Davidson, Executive Creative Director, Wieden+Kennedy, London.
Gunn will present the greatest creative works of the world in the compilation of all the highlights of the best works of 2007. He will not only show the best ads, but also their results in the marketplace.
Commenting on the agenda of his seminar, Davidson said, “We have a saying at Wieden+Kennedy – ‘Walk in Stupid’. It refers to the fact that as soon as you think you know what you are doing, you are repeating yourself – something humans feel very comfortable with. But it’s important when a new client walks in your doors, that you need to treat it as a completely new problem that can be solved in many ways, some of which you may not have tried before. To keep myself fresh and inspired over the years, I have tried to do a few things that don’t make logical sense, but which I consider have helped me to continue ‘Walking in Stupid’. I thought it might be interesting to share some of these with you, however, I would strongly advise you not to copy them, because that wouldn’t be ‘Walking in Stupid’.”