Top Story


Home >> Advertising >> Article

AdAsia Free Ticket contest on social media targets youth participation

Font Size   16
AdAsia Free Ticket contest on social media targets youth participation

As a build up to the 27th edition of AdAsia 2011, which will be held in Delhi from October 31 to November 3, the Organising Committee of AdAsia 2011 has announced three contests on Social Media around the theme ‘Uncertainty the New Certainty’. Presented by the Asian Federation of Advertising Associations (AFAA), the much awaited Congress will be held in India after a gap of eight years. The last Congress hosted by India was in 2003 in Jaipur.

Commenting on the contests on Social Media, Madhukar Kamath, Group Chief Executive Officer & Managing Director, Mudra Group, and Chairman, AdAsia 2011, said, “We are pleased to announce these contests revolving around the AdAsia 2011 theme – ‘Uncertainty the New Certainty’. I am very keen to understand from young marketers their perceptions and interpretations of the theme. I also believe that this is a great way to engage with the entire social media community.”

Participants are urged to interpret the AdAsia 2011 theme ‘Uncertainty: The New Certainty’ on Twitter: TweetUrThought using the #AdAsia2011 tag. The best tweet will be awarded a conference registration waiver. [Url:!/adasia2011, Linkedin:].

Similarly, on Facebook, AdAsia 2011 is running a contest targeted at the B-Schools, where students need to upload a 10-slide presentation on their take of the theme. [].

The third contest is targeted at the young talent from advertising agencies. Teams comprising 3-4 members in the 22-29 age group have to create a two-minute video around the conference theme. The videos will be judged by a Committee chaired by the Organizing Committee of AdAsia 2011. The best video or film will be featured at the gala evening at AdAsia 2011.

AdAsia, Asia’s biggest Marketing, Media and Advertising Congress, is a biennial event catering to the best in Management, Marketing, Advertising, Media and Communications Industry. So far, AFAA has confirmed a total of 38 renowned and distinguished speakers at AdAsia 2011. Confirmation is awaited from a few more speakers/ panelists that will take the total tally to around 50.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by