As a build up to the 27th edition of AdAsia 2011, which will be held in Delhi from October 31 to November 3, the Organising Committee of AdAsia 2011 has announced three contests on Social Media around the theme ‘Uncertainty the New Certainty’. Presented by the Asian Federation of Advertising Associations (AFAA), the much awaited Congress will be held in India after a gap of eight years. The last Congress hosted by India was in 2003 in Jaipur.
Commenting on the contests on Social Media, Madhukar Kamath, Group Chief Executive Officer & Managing Director, Mudra Group, and Chairman, AdAsia 2011, said, “We are pleased to announce these contests revolving around the AdAsia 2011 theme – ‘Uncertainty the New Certainty’. I am very keen to understand from young marketers their perceptions and interpretations of the theme. I also believe that this is a great way to engage with the entire social media community.”
Participants are urged to interpret the AdAsia 2011 theme ‘Uncertainty: The New Certainty’ on Twitter: TweetUrThought using the #AdAsia2011 tag. The best tweet will be awarded a conference registration waiver. [Url: http://twitter.com/#!/adasia2011, Linkedin: http://www.linkedin.com/in/adasia2011].
Similarly, on Facebook, AdAsia 2011 is running a contest targeted at the B-Schools, where students need to upload a 10-slide presentation on their take of the theme. [http://www.facebook.com/AdAsia2011].
The third contest is targeted at the young talent from advertising agencies. Teams comprising 3-4 members in the 22-29 age group have to create a two-minute video around the conference theme. The videos will be judged by a Committee chaired by the Organizing Committee of AdAsia 2011. The best video or film will be featured at the gala evening at AdAsia 2011.
AdAsia, Asia’s biggest Marketing, Media and Advertising Congress, is a biennial event catering to the best in Management, Marketing, Advertising, Media and Communications Industry. So far, AFAA has confirmed a total of 38 renowned and distinguished speakers at AdAsia 2011. Confirmation is awaited from a few more speakers/ panelists that will take the total tally to around 50.