Top Story


Home >> Advertising >> Article

AdAsia early bird registrations end on Sept 30, 2011

Font Size   16
AdAsia early bird registrations end on Sept 30, 2011

AdAsia 2011, set to take place in New Delhi from October 31, 2011 to November 3, 2011, has lined up some of the most respected names of the global communication industry. The Organising Committee of the convention this year is encouraging marketers, media companies and agencies to make the most of being at the platform that would discuss ‘Uncertainty as the New Certainty’.

The convention has put together an interesting offer for the early registrants, the time period for which ends on September 30, 2011.

Mudra Communications Chairman Madhukar Kamath, who is heading the AdAsia OC, explained, “Those who are availing the early bird registration offer would save USD 300 or Rs 7000 per delegate.”

He informed that so far countries like Taiwan and Pakistan had responded very positively on sending delegates from these markets. In India, the likes of GPI, The Coca-Cola Company, Madison Media, Leo Burnett, and JWT India, too, are some of the companies that are already sending names for registering for the event.

AdAsia 2011 is seeing support from all members of the industry, including associations such as the Indian Society of Advertisers, Indian Newspaper Society, Indian Broadcasting Foundation, The Ad Club and others.

Kamath said, “All stakeholders of the industry are working together to make this the biggest AdAsia till date. All constituents are interacting with each other to achieve this. The content is there and now we are working towards ensuring the right delegate participation.”

AdAsia 2011 is targeting 1,000-1,200 members in all.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve