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AdAsia 2013 to explore ways to re-engineer advertising

AdAsia 2013 to explore ways to re-engineer advertising

Author | exchange4media News Service | Wednesday, Sep 11,2013 7:38 AM

AdAsia 2013 to explore ways to re-engineer advertising

Hanoi, Vietnam will play host to AdAsia 2013 from November 11 to 14. On August 29, leaders of the various business groups sponsoring the event gathered in Ho Chi Minh city to sign partner agreements and make the formal announcement. The partners signed on for this year’s event include, Dentsu Vietnam, Dentsu Media Vietnam, Le Media Group, MMA Global (Mobile Marketing Association), Sun Flower Media Group, Vina Media Corporation, and WADA Group.

AdAsia 2013 will play host to some of the best and brightest minds from the advertising and communications industry from all over the world. The theme of this year’s gathering will be ‘Re-engineer advertising’. More than 1,000 delegates from the Asian Federation of Advertising Associations (AFAA) countries are expected to attend the event.

As a business forum, AdAsia presents attendees with an opportunity for opening up of new advertising and marketing communication channels for participants.

AdAsia Vietnam’s organisers elected to source financing from the private sector and to produce the event utilising a business model comprising the ‘Council of Sponsorship’, a cooperative effort involving various media groups to build a complex of media sponsors and a ‘Council of Information Sponsors’.

Vietnam News Agency – together with more than 45 other press agency groups – will provide sponsored information dissemination for AdAsia 2013. In addition, a number of business communications enterprises, working together with various other VAA members, will create a multimedia communications network for the event.

Several international communicators and international sponsors will support the Congress such as Dentsu, Hakuhodo, Kantar Media, IAA, IMPACT, exchange4media, and Pitch, among others.

Some of the speakers who will be sharing insights at the conference this year include Edward Pank, Managing Director, Warc Asia; John Merrifield, Chief Creative Officer of Google Asia Pacific; Annurag Batra, Chairman & Editor-in-Chief, exchange4Media, David Aaker, author of ‘Brand Relevance: Making Competitors Irrelevant’, Hermawan Kartajaya, President, World Marketing Association; Tom Doctoroff, CEO – APAC, JWT; Shubhranshu Singh, Marketing Director, India & South Asia, Visa; and Chiradeep Gupta, Global Media Innovation Manager, Unilever, among others. 

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