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AdAsia 2011: A heavy dose for the creative minds

AdAsia 2011: A heavy dose for the creative minds

Author | Deepika Bhardwaj | Wednesday, Oct 19,2011 11:56 AM

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AdAsia 2011: A heavy dose for the creative minds

Presence in India with strong operations is de-rigueur in global pitches today. Readers would recall thoughts of leaders of global networks in the exchange4media report titled ‘India takes centre stage in regional & global pitches’
(http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=43854&tag=36348&search=y), iterating the growing importance of India as a market for clients across nations. While all the eyes are set on Asia with agencies revving up their offerings here for their global clients, how is the advertising and creative business really scoring? Are we the next lions?

To lend thoughts on the same and a lot more will be sessions dedicated to the business of advertising during AdAsia 2011. The three days are packed with sessions by iconic creative leaders of the world today. Here’s a breakdown on the

Is Asia propelling in the right directions creatively? Can we really be the stars of tomorrow? This and more would be explored in the session, ‘Asian Creative - A New Brief’ on the first day of AdAsia 2011. With an amazing line up of speakers including Akira Kagami, Global Executive Creative Advisor, Dentsu; Bruce Haines, Chief Strategy Officer, Cheil Worldwide, Thirasak Tanapatanakul, Worldwide Chairman, Creative Juice, Kitty Lun, CEO, Lowe China and Piyush Pandey, Executive Chairman & CD, South Asia, Ogilvy & Mather India, the session moderated by Tom Doctoroff, North Asia Area Director & CEO, Greater China, JWT, would see the world leaders discussing if the Asian Tigers or Elephants can lead the next creative renaissance on the planet, what is lacking and how it can be tackled.

Adding fuel to the discussion on creative prowess would be the session ‘From Chat Rooms to Twitter… What next’, which will seek to decipher what will be the next digital revolution after Twitter and Facebook. With consumers becoming digital hounds, what can brands and communication experts do to reach out to them? Kate Day, Communities Editor, Daily Telegraph Online, Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn, Earl Wilkinson, Executive Director and CEO, INMA are the speakers for the session including the moderator Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi.

Day 2 of AdAsia 2011 would entice any creative professional on earth to pack their bags and head to Delhi. The ‘Contagious session’ discussing ‘Creative Disruption’ through ‘Acts; Not Ads’ with ‘TED -The New Age of Advertising’, will whet one’s creative appetite for the next two years.

While ‘Creative Disruption’ would see David Droga, Founder, Droga5 and R Balki, Chairman & CCO, Lowe Lintas, India, take on the stage to talk about instances of certain brands experimenting with revolutionary marketing strategies and adopting disruptive innovations; Will Sansom, Editor, Contagious Magazine would take you to the experimental world where best rewards are born out of risks in ‘Contagious Session.’ His seminar would explore some of the best examples of brands and agencies diverting energy and resources into experiments, uncovering new opportunities and collaborative cultures – the Silicon Valley mentality of risk and reward.

Simon Bond, Chief Marketing Officer, BBDO/Proximity Worldwide and Chris Thomas, Chairman & CEO, BBDO, Asia, Middle East and Africa & Chairman of Proximity Worldwide would together deconstruct how in today’s multidimensional media landscape, advertising messages are evolving into true social movements and acts that can affect and drive positive change. Lakshmi Pratury, Host, The INK and Ronda Carnegie, Head of Global Partnerships, TED will take you through the phenomena that’s captured imaginations of millions around the world in TED – ‘The New Age of Advertising.’

Finally, you would know about ‘The Pursuit of Big Ideas in the Age of Now’ on the third day of AdAsia and sharing these pursuits would be Robert Senior, Creative Chairman, Saatchi & Saatchi. The session would share secrets to the ‘Pursuits of Happiness’ by following ‘The pursuit of Big Ideas’.

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