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AdAsia 2011: 900 delegates and counting...

AdAsia 2011: 900 delegates and counting...

Author | Noor Fathima Warsia | Tuesday, Oct 18,2011 8:31 AM

AdAsia 2011: 900 delegates and counting...

Even before we know it, AdAsia 2011 is just around the corner. The stage being set in the Capital city for this chapter, most advertising professionals are planning a week’s trip to Delhi, beginning October 31, 2011, to make the most of the Congress.

While AdAsia 2011 has packed one of the best content line ups that the event had ever seen, as the date comes in nearer, it is the work on the delegates that is keeping the organising committee (OC) busy. AdAsia began this week with 900 delegates already locked in. An internal target was anywhere from 1,000-1,200 delegates, of which 70 per cent were expected to be from India. Around 22 countries have already registered to be at the forum.

One encouraging aspect for the forum is the high number of marketers that have signed to be at the event. This includes Nestle, GPI, PepsiCo, Coca-Cola India and ITC amongst others.

As is known, AdAsia 2011 is set to take place in New Delhi from October 31, 2011 to November 3, 2011, of which October 31, 2011 is an opening gala and the Conference kicks off on November 1, 2011. The OC has been encouraging marketers, media companies and agencies to make the most of being at the platform that would discuss various subjects with ‘Uncertainty as the New Certainty’ as the central theme.

While the theme is relevant to just about any industry today, Mudra Communications’ Chairman Madhukar Kamath, who is heading the AdAsia OC, stated that he was hoping the delegates took back a few questions from the forum too. He said, “We hope that the delegates are able to take learnings from the exposure and interactions that happen on stage. But we also hope that the discussions throw up several questions that people can take cognisance of, questions that are debated and discussed on the stage and that make us rethink the way we have approached business.”

The third that Kamath is hoping would attract delegates is the interactive element and the Networking capabilities built in the Congress. AdAsia 2011 is seeing support from all members of the industry, including associations such as the Indian Society of Advertisers, Indian Newspaper Society, Indian Broadcasting Foundation, The Ad Club and others, and each of these constituents have worked together to make the event a super success in India.

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