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AdAsia 2011 gears to be the best yet...

AdAsia 2011 gears to be the best yet...

Author | Shree Lahiri | Friday, Sep 09,2011 10:11 AM

AdAsia 2011 gears to be the best yet...

AdAsia 2011’s Organising Committee appears to be well on track to deliver its promise of the event being Asia’s biggest marketing, media and advertising Congress. AdAsia OC has lined up some of the most powerful global names of the marketing, media and advertising fraternity for the event this year. The event begins on October 31 to November 3.

In a press event on September 8, 2011, Ashish Bagga, – CEO, Living Media India observed this event will not just highlight a shift of focus from the global scene to Asia, “because we are facing a challenge internally between Mumbai and Delhi too”.

Madhukar Kamath, Group CEO and Managing Director,Mudra Group, and Chairman, AdAsia OC recalled the unveiling of the logo last year, and said, “The logo has special significance. We said let’s capture what Asia has to offer, and we know that every country in Asia is something unique to offer and is proud of its culture. The logo displays different fabrics of different countries. It is blended to form one unique mosaic, a template.
And he aptly put, “So let’s build a community of AdAsians moving forward!”

The theme takes shape
The theme ‘Uncertainty: The New Certainty’ is “more obvious today than before,” declared Kamath and added, “We had just come out of a financial tsunami. Now only one thing is certain -- the future is uncertain! Post the global slowdown, Asia leads the world, thus attracting global attention. AdAsia will chronicle the events and also give a sneak peek into the opportunities and challenges that lie ahead in the advertising and marketing scenario.”

The event had laid out four action-packed days. The agenda of AdAsia 2011 includes 20 sessions that would explore the business ecosystem and understand the nature of disruption. Time-tested tools which have never failed the industry along with new tools, methods, applications and ever
booming digital medium will be discussed in detail. The topics have been selected to rouse exciting and cutting edge debates on concerns vital to the marketing, advertising and media fraternity.

On Day 1, sessions focus on ‘The Game Changes’, Decoding the New Age Consumer, Asian Creative:
A New Brief, Future of Management, From Chat Rooms to Twitter, India 2020. On Day 2, thereare sessions on Marketing 30: New Rules of Engagement, Disruptive Branding, Acts Not Ads, Leo Burnett: Wildfire Brands, Building Brands in a Trust Deficit World, TED- New Age of Advertising. On Day 3 – Global Ethos Managing , Conscious Capitalism, Talk Asia, Pursuit of Big Ideas.

Constructing the streets of Delhi is what AdAsia 2011 will be the highlighting on Day 1 to create the charm of Delhi food for the delegates. There food spread is going to be cuisine from God’s own country, Japanese, Vietnamese, a royal darbar and the finale will be held at Kingdom of Dreams in Gurgaon.

Kamath pointed out, “AdAsia 2011 is a platform which not only chronicles the changes, but also provides a glimpse of what opportunities and challenges await us. This is especially relevant as 2011 sees the world, from the effects of the global meltdown. Moreover, with Asia broadly, and India specifically, leading this global recovery, the centre of gravity is changing. If, in the 20th century, the world looked at the West for innovation and progress, in the 21st century, everyone’s attention is on Asia.”

Stalwarts on the Dias
AdAsia has confirmed 37 speakers, and is working on taking this number to 45. Over a 1000 delegates are expected.
Speakers include marketers such as Harish Manwani, COO, Unilever; Indra Nooyi - Chairman & Chief Executive Officer, PepsiCo; Nitin Paranjpe, CEO & MD, Hindustan Unilever Limited & EVP South Asia, Unilever; A. Salman Amin, Executive Vice President & Chief Marketing Officer, PepsiCo;
Joseph V. Tripodi, Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company; Irfan Mustafa - Chief Leadership Development Officer, Yum! Brands Inc. & Managing Director, Middle East, North Africa, Pakistan and Turkey, Yum! Restaurants International and Bob
O'Leary - Managing Director, Head of Global Marketing, Consumer, Citi.

The Congress will also see global stalwarts from the advertising business including Michael Roth, Chairman & CEO, Interpublic Group; Mainardo De Nardis, CEO, OMD Worldwide; Kelly Clark, CEO, Maxus; David Droga, Founder, Creative Chairman, Droga5; Chris Thomas, Chairman and CEO, BBDO in Asia, Middle East and Africa & Chairman, Proximity Worldwide; Luis DeAnda, COO, TBWA\Hakuhodo, Japan; Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi; Akira Kagami, Executive Advisor & Global Executive Creative Advisor, Dentsu Inc; Thirasak Tanapatanakul, Worldwide Chairman, Creative Juice; Kitty Lun, Chairman & CEO, Lowe China; Koichi Yamamoto, GM, Global Solutions Center, Dentsu Inc; Bruce Haines, Chief Strategy Officer, Cheil Worldwide; Robert Senior, CEO Saatchi & Saatchi EMEA and Saatchi & Saatchi Fallon Group; Robin Wight, President, Engine and WCRS; Simon Bond - Chief Marketing Officer, BBDO/Proximity Worldwide and Tom Doctoroff, JWT, North Asia Area Director, Greater China CEO.

Some of the other speakers are Anna Bernasek, Writer and Journalist; Arvind Rajan, Managing Director and Vice President of Asia Pacific and Japan (APJ), LinkedIn; Ronda Carnegie, Head of Global Partnerships, TED; Kate Day, Communities Editor, Daily Telegraph Online; Ram Charan, Business Consultant, Speaker and Author and Duncan Goose - Founder & Managing Director, Global Ethics.

The AdAsia Organising Committee comprises, Madhukar Kamath, Group CEO & Managing Director, Mudra Group, Ashish Bagga – CEO, Living Media India, Dr Bhaskar Das, Executive Vice President, The Times of India Group and Uday Shankar, CEO, STAR India Pvt Ltd.

Ad Asia returns to India after eight years. AdAsia2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA). AFAA was set up in July 1978, when representatives of advertising associations of ten Asian countries reached an unanimous decision to do so, based on the recommendations of a working committee formed at the 10th Asian Advertising Congress held in Sydney in 1976. The current members of the Federation include Advertising Associations from Bangladesh, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taipei, Thailand, United Arab Emirates and Vietnam.

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