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Ad Review: Triton spreads Vadilal’s summer temptation

12-May-2011
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Ad Review: Triton spreads Vadilal’s summer temptation

Triton Communications’ three-ad campaign to promote Vadilal ice-cream’s three flavours comes at the right time to beat the scorching summer heat.

Client: VadilalBrand: Vadilal
Agency: Triton Communications
Medium: Television

The Brief:
Vadilal’s and Triton have created TVCs for three of its products; Vadilal Badabite TVC, Vadilal Flingo TVC, Vadilal Gourmet TVC. All three campaigns are currently on air.

The Execution:
The campaign has been conceptualized by Triton Communications. The idea behind the campaign is to target and connect with the youth.

The Final Product:
The Vadilal Gourmet tvc features a model enjoying and indulging in the end it seys Vadilal’s Gourmet, ‘the heavenly pleasure’.

The Vadilal Flingo TVC features male model getting tattoo done in a tattoo parlour. He shows the tattoo to his girlfriend and it is wrongly written as her friend’s name, the girlfriend gets upset but the friend whos name shows in his tattoo goes out with him to have Flingo. The campaign says Vadilal’s Flingo, ‘ismein chupa hain surprise’.

Vadilal Badabite tvc features a college shot of the male model asking the female model for dinner then coffeee. She refuses for both but when he asks her for an ice cream she agrees for vadilal Badabite. The TVC ends with Vadilal’s Bada Bite, ‘Happiness jo chalti jaye’.

Our Take:
All three TVCs stress on the tempting products of Vadilal. The campaigns are light hearted and stick to the basic essence of the Vadilal campaigns.

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