Top Story


Home >> Advertising >> Article

Ad Review: Network Advertising’s ‘Sifarish’ for Jetking

Font Size   16
Ad Review: Network Advertising’s ‘Sifarish’ for Jetking

Jetking was one of the first to begin hardware and networking education in India, long before the IT boom. Today, it claims to be the undisputed No. 1 in the field, having trained nearly 500,000 students.

However, over the years, hardware and networking have lost the sheen, the problem was not in the marketing of the brand, but a perception problem with the category itself. The profession began to be seen as less desirable than some of the newer options, notably BPOs and retail. Fewer and fewer people want to become the guy who goes around opening and tinkering around with computers.

Jetking’s new campaign focuses on the fact that with the growth of connectivity, remote server management and cloud computing, a hardware/ networking guy isn’t a mechanic anymore. He is a trained professional who spends more time working at his own desktop than at anyone else’s, solving complex issues without even rolling up his sleeves.

Nilesh Vaidya, ECD, Network Advertising, elaborated, “Jetking’s alumni have in the past couple of decades grown to positions of responsibility and respect in almost every industry. And the brief for the campaign was simple – make it a desirable profession again. We could have talked about success in a dozen different ways. What we finally fixed on was an insight that was unique and completely relevant to the target audience we are talking to – young men about to embark on a career, confused about what to do in life.”

Client: Jetking Hardware and Networking Institute

Agency: Network Advertising

Creative Directors: Nilesh Vaidya, Kishor Kapdekar

Account Management: D B Murli, Farzana Suri, Vincent Mendonca

Production House: Abstract Films

Director: Parikshit Vaidya


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...