Top Story

e4m_logo.png

Home >> Advertising >> Article

Ad Review: Network Advertising’s ‘Sifarish’ for Jetking

26-July-2011
Font Size   16
Share
Ad Review: Network Advertising’s ‘Sifarish’ for Jetking

Jetking was one of the first to begin hardware and networking education in India, long before the IT boom. Today, it claims to be the undisputed No. 1 in the field, having trained nearly 500,000 students.

However, over the years, hardware and networking have lost the sheen, the problem was not in the marketing of the brand, but a perception problem with the category itself. The profession began to be seen as less desirable than some of the newer options, notably BPOs and retail. Fewer and fewer people want to become the guy who goes around opening and tinkering around with computers.

Jetking’s new campaign focuses on the fact that with the growth of connectivity, remote server management and cloud computing, a hardware/ networking guy isn’t a mechanic anymore. He is a trained professional who spends more time working at his own desktop than at anyone else’s, solving complex issues without even rolling up his sleeves.

Nilesh Vaidya, ECD, Network Advertising, elaborated, “Jetking’s alumni have in the past couple of decades grown to positions of responsibility and respect in almost every industry. And the brief for the campaign was simple – make it a desirable profession again. We could have talked about success in a dozen different ways. What we finally fixed on was an insight that was unique and completely relevant to the target audience we are talking to – young men about to embark on a career, confused about what to do in life.”


Credits:
Client: Jetking Hardware and Networking Institute

Agency: Network Advertising

Creative Directors: Nilesh Vaidya, Kishor Kapdekar

Account Management: D B Murli, Farzana Suri, Vincent Mendonca

Production House: Abstract Films

Director: Parikshit Vaidya

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education