Top Story

e4m_logo.png

Home >> Advertising >> Article

Ad industry veteran Ram Sehgal unfurls his ‘Mixed Feelings’

24-December-2005
Font Size   16
Ad industry veteran Ram Sehgal unfurls his ‘Mixed Feelings’

Oxford Bookstore, Mumbai, on Friday hosted the launch of ‘Mixed Feelings’, a book by ad industry veteran, Ram Sehgal. The book is a narrative journey of Sehgal’s life and his unique insights into the mad, but entertaining, world of advertising. Chief guest Piyush Pandey, Chairman, Ogilvy & Mather, launched the book.

Sehgal was instrumental in moulding Contract into one of the finest ad agencies in the country during his 15-year tenure. Under his aegis, Contract consistently produced superlative creative work that helped build many successful brands. Sehgal is also responsible for making HTA a powerhouse.

For his contribution to the advertising industry, Ram Sehgal was conferred the A&M Advertising Man of the Year in 1994 and in 2001, while the Advertising Club of Kolkata elected him to its Hall of Fame.

Speaking at the book launch ceremony, Rajiv Chowdhry, CEO, Apeejay Oxford Bookstores Pvt Ltd, said, “The Oxford Bookstore is committed to enriching the experience of book reading throughout the country. To aid a reader to discover newer titles and thus expand his horizon, Oxford Bookstore dedicatedly helps launch several new titles by first time writers. We are delighted that we are playing a part in the release of this book.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...