Oxford Bookstore, Mumbai, on Friday hosted the launch of ‘Mixed Feelings’, a book by ad industry veteran, Ram Sehgal. The book is a narrative journey of Sehgal’s life and his unique insights into the mad, but entertaining, world of advertising. Chief guest Piyush Pandey, Chairman, Ogilvy & Mather, launched the book.
Sehgal was instrumental in moulding Contract into one of the finest ad agencies in the country during his 15-year tenure. Under his aegis, Contract consistently produced superlative creative work that helped build many successful brands. Sehgal is also responsible for making HTA a powerhouse.
For his contribution to the advertising industry, Ram Sehgal was conferred the A&M Advertising Man of the Year in 1994 and in 2001, while the Advertising Club of Kolkata elected him to its Hall of Fame.
Speaking at the book launch ceremony, Rajiv Chowdhry, CEO, Apeejay Oxford Bookstores Pvt Ltd, said, “The Oxford Bookstore is committed to enriching the experience of book reading throughout the country. To aid a reader to discover newer titles and thus expand his horizon, Oxford Bookstore dedicatedly helps launch several new titles by first time writers. We are delighted that we are playing a part in the release of this book.”