Advertising legend Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India and South Asia, was awarded the prestigious Padma Shri this year under the 'Others-Advertising & Communication', category. Soon after the win, Twitter was abuzz with congratulatory messages from industry, politicians and fans.
Pandey’s famous-- ‘Abki Baar Modi Sarkar’ advertising campaign, played a key role in the effectiveness and success of the BJP’s general election campaign in the country. He has made tremendous contribution in the field of advertising, from conceptualising award winning campaigns for Fevicol, Fevikwik, Cadbury Dairy Milk, Vodafone, Indian Tourism and Polio Eradication among others.
In 2004, Pandey became the first Asian to serve as the President of the Cannes jury. He achieved international recognition in 2002 with his work for Cancer Patients Aid Association (2 Grand Prix at the London International Advertising Festival, 2 Gold Lions at Cannes, a One Show Pencil, a Clio (Bronze) and Fevicol adhesive (Silver Lion, One Show and Clio finalist). In the same year, Media Asia named him Asia's Creative Person of the Year.
Last year, he released his book ‘Pandemonium’ in which he shares his journey, his work, philosophy, inspiration, failures and his insights about effectively communicating a simple message.
On Twitter, congratulatory messages were pouring in throughout Tuesday. Advertising honchos, channel heads, politicians and fans wished him for winning the prestigious award. Below are some tweets from industry honchos and political bigwigs like Raj Nayak, Bobby Pawar, KV Sridhar, Jitender Dabas, Milind Deora and Vasundhara Raje .