An ad from Pakistan is breaking the internet in India. The reason? The ad stars Bollywood heartthrob Fawad Khan.
Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed. His long absence from cinema and TV screens has left his Indian fans longing for him and they have finally got that much-needed dose. Khan has been signed as the brand ambassador for the portal.
Khan was last seen on screen in a cameo role in Karan Johar’s Ae Dil Hai Hai Mushkil.
Commenting on the popularity of Pakistani artists and art among Indian audiences, N Chandramouli, CEO, TRA, said that art from across the border, like the music showcased in Coke Studio Pakistan, has a charm of its own. He also felt that Fawad Khan’s popularity in India is a testament to the spirit of the Indian audiences who really do not care about the country of origin of the artist. “This shows that the audience has no barriers. They just like talent,” he said. He likened this to the collective positive reaction of Indians to Pakistan’s win at the Champion’s Trophy. “It shows the spirit of the country that is completely free,” he said.
The ad tells the story of a man who has been working hard away from home and his parents. The son hardly has the time to even speak to his parents and has not visited them in many years. When he does return home, he presents his parents with a surprise—a home. This image of Fawad Khan as the perfect son has charmed viewers.
The ad has garnered nearly 6 million views on Facebook. The ad has touched hearts in India, Pakistan and even Turkey.
Universally, viewers have been able to identify with the sentiment of working away from home to make the lives of those back home better.