Top Story


Home >> Advertising >> Article

Ad from across the border starring Fawad Khan has Indians in a tizzy

Font Size   16
Ad from across the border starring Fawad Khan has Indians in a tizzy

An ad from Pakistan is breaking the internet in India. The reason? The ad stars Bollywood heartthrob Fawad Khan.

Fawad Khan’s appearance in Pakistani property portal’s TVC is just what his Indian fans needed. His long absence from cinema and TV screens has left his Indian fans longing for him and they have finally got that much-needed dose. Khan has been signed as the brand ambassador for the portal.

Khan was last seen on screen in a cameo role in Karan Johar’s Ae Dil Hai Hai Mushkil.

Commenting on the popularity of Pakistani artists and art among Indian audiences, N Chandramouli, CEO, TRA, said that art from across the border, like the music showcased in Coke Studio Pakistan, has a charm of its own. He also felt that Fawad Khan’s popularity in India is a testament to the spirit of the Indian audiences who really do not care about the country of origin of the artist. “This shows that the audience has no barriers. They just like talent,” he said. He likened this to the collective positive reaction of Indians to Pakistan’s win at the Champion’s Trophy. “It shows the spirit of the country that is completely free,” he said.

The ad tells the story of a man who has been working hard away from home and his parents. The son hardly has the time to even speak to his parents and has not visited them in many years. When he does return home, he presents his parents with a surprise—a home. This image of Fawad Khan as the perfect son has charmed viewers.

The ad has garnered nearly 6 million views on Facebook. The ad has touched hearts in India, Pakistan and even Turkey.

Universally, viewers have been able to identify with the sentiment of working away from home to make the lives of those back home better.

twitter-tweet" lang="en">


— Sanskrita Bharadwaj (@sanskritaB) June 30, 2017

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

Steifman joins the executive leadership team and will be based out of the San Francisco office

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow