EFFIE awards will be presented by the Advertising Club Bombay on Monday, 21st October, 2002. This award honors the results in the market place, and not merely the creativity.
First round of EFFIES 2002 is already over, where 11 case studies were short-listed. The short-listed case studies are Nakshatra, Whirlpool Whitemagic, Kinetic Style, ICICI Children's Growth Bond, Pepsodent, Cadbury Temptations, Coca-Cola / Coke, Thumps Up, Shoppers' Stop, ICICI Prudential Life Insurance and Hitachi.
The event would be held at Mikanos in Mumbai. The trophies will be given away immediately after the presentations. People present at the venue can vote for the best presentation that will be awarded a "People's Choice Trophy".