Ad Club Madras' Maddy Awards on March 28; new categories introduced

Ad Club Madras' Maddy Awards on March 28; new categories introduced

Author | Deepa Balasubramanian | Tuesday, Mar 04,2014 7:59 AM

Ad Club Madras' Maddy Awards on March 28; new categories introduced

Advertising Club Madras will hold its annual Excellence in Advertising Awards, called Maddy Awards, on March 28, 2014.

There will be close to 40 categories this year as opposed to 30 categories last year. The salient additions this year are TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners – a winner amongst all winners. Last date for receiving entries is March 6, 2014.

A four-member jury panel, comprising Ramanujan Sridhar, CEO, Integrated Brand- Comm; KS Chakravarthy, NCD, Draftfcb+Ulka Advertising; Arun Iyer, NCD, Lowe Lintas and Partners; and KV Sridhar, NCD, Leo Burnett will judge the entries this year.

The structure of evaluation and scoring is consistent. New categories have been added to create more opportunities for entries, and more importantly, to make this platform relevant and appealing to practitioners from allied fields.

Commenting on the Awards, Karthic Moorthy, President, Advertising Club Madras said, “Maddys will be presented in a much grander way this year. We have been updating the Awards not just at the presentation level, but also at the roots. The categories have been revamped to be more competitive and rewarding. Hyatt Regency has joined us as the hospitality partner, rendering splendour to the evening. All our earlier sponsors – Daily Thanthi and Hello FM – are continuing their relationship as a testament to the Awards’ success. exchange4media is continuing their great work as community partner. I’m sure that all our efforts are going to make this year yet another milestone.”

Daily Thanthi is the title sponsor for sixth year in a row. The Maddys Awards is powered by Hello FM and co-sponsored by Ananda Vikatan. exchange4media is the community partner. Other sponsors include Indian Terrain, ITC PaperKraft, Hyatt Regency, Ecube and Unique Graphic Printers.

More than 500 executives from the advertising industry are expected to attend the Awards function, which will be held at Hyatt Regency, Chennai.

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