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Ad Club Madras invites entries to award communication targeted at Tamizh audience

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Ad Club Madras invites entries to award communication targeted at Tamizh audience

The flagship event of the Advertising Club Madras is back. Re-christened Advertising Club Madras Tamizh Awards 2008, the event seeks to celebrate communication that displays a unique understanding of the Tamizh consumer. The award function will be held at the Sri MV Subba Rao Concert Hall in Chennai on October 1, 2008. The Awards event was earlier known as ‘Spark’.

Speaking on the format of the awards this year, which is a marked departure from the past, R Seshadri, President, Advertising Club Madras, said, “We wanted to create an award initiative that was unique to our place and reflected the vast majority of work produced out of this market. While the format seeks to encourage the work done by small and medium communication specialists based in Tamil Nadu, it also ensures participation from the larger agencies since they can enter work produced uniquely for this market; communication that specifically addresses the Tamizh consumer. We also believe that this format ensures differentiation in the awards space and is more inclusive by being relevant to the market and finally is a scalable idea; since we also plan to award international work targeted at the global Tamizh consumer.”

“The objective is to honour work that celebrates the language, culture, pop culture, cinema, music, and way of life, that is unique to Tamizh and Tamilians,” Seshadri further said.

The Madras Ad Club has invited entries across 26 different categories for work released between January 1, 2007 and July 31, 2008. The work would be judged by an eclectic jury panel comprising Thomas Xavier-Chairman and NCD, Orchard Advertising; Ramanujam Sridhar, CEO, Brand.Comm; film director Vishnu Vardhan; Pradeep Milroy Peter, Head of Programming, Star Vijay; and Remy, Executive VP and Head of Content, Hello FM.

The last date for submitting entries is September 13, 2008. The Advertising Club Madras Tamizh Awards 2008 is presented by Daily Thanthi in association with Star Vijay and Ananda Vikatan.

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