Stage is set for the fifth edition of Advertising Club Madras’ Maddy Awards 2013. Ad Club Madras has received 328 entries from 48 organisations under 33 categories based on TV, radio, print, posters, outdoor/ambient, activations, events, public service/social cause, digital, unpublished, corp identity, branding (logos, mnemonics), annual report covers, brochures and business videos.
Commenting on the awards, Karthic Moorthy, President, Ad Club Madras said, “The major focus this year is the re-branding of the name that we have initiated. We have received more participation this year compared to last year. We had 40 organisations participating last year. We are also unique in terms of judging the awards as we have a panel of judges who score the entries individually and the average score is taken into consideration. This is where we feel we are different.”
A three-member panel comprising Pavan Padaki, Director- Insights and Creative, Brand-Comm; Ramakrishna Desiraju, CEO, Cartwheel Creative Consultancy; and KV Sridhar, National Creative Director, Leo Burnett will judge the entries this year.
The core committee of the awards include Karthic Moorthy, President; P Subramaniam, Vice President; KR Skandaraaj, Secretary; Anbu Chezhian, Joint Secretary; Siva Prasad, Treasurer; Elango and Charley Mandumbal from Ad Club Madras.
The Maddy Awards 2013 will be held at Hilton, Chennai on March 30, 2013. The award night will be anchored by Vijay Adhiraj.
The agency to win the maximum number of individual trophies summed up will win the ‘Agency of the Year Award’.
Daily Thanthi has been roped in as title sponsor for the fifth year in a row. exchange4media is the exclusive media partner for Maddy Awards2013.
The Maddy Awards, earlier called the Tamizh Awards, where first instituted in 2008.