The Ad Club has extended the last date for submitting entries for 39th Annual Abby Awards to March 8. The Abby Awards will be held in Mumbai on March 31, 2006. According to an official communiqué, entries for this year had come in from a number of agencies across India and the South Asian Region.
Said Kalpana Rao, President of the Ad Club, "The Abby Awards is one of a kind. Every creative person aspires to win one. This is not an opportunity to be missed."
This year, the Ad Club has added new categories to recognise Crafts People, which include Film and Print. Further, the Direct Mail category has been introduced recognising the growing body of work. Radio and Outdoor have been segregated into FMCG, Durables, Services and Public Service. Capping all this are the Grand Prix for Print and for Film, respectively.
Continuing its trend of following best practices, the Ad Club has responded to many suggestions from the creative community. It has suitably added to the entire process, keeping complete transparency in mind.
Over the last 39 years, the Abby has become the 'Mecca' for recognising the best creative talent and has given away over 1,500 awards. With over 90 entrants from South Asia, for many participating agencies, their creative reputation is echoed by the number of Abbys they have collected over the years.