The EMVIES 2008 was without doubt one of the biggest years of the event. The number of entries was the highest and EMVIES 2008 saw over 850 delegates. Last year, this number was around 600. Even as the EMVIES 2008 has ended on a high note, the Bombay Ad Club is already geared for the annual Media Review. The event is scheduled to take place on August 6, 2008.
Unlike the previous years, when industry stalwarts like Sam Balsara, Chairman, Madison World; Sameer Nair, CEO, NDTV Imagine; and Subhash Chandra, Chairman, Essel Group, took on the mantle to review the year gone by, this year there would be five media experts coming together to review subsets of the media domain. These five leaders are Sam Balsara; Lynn de Souza, CEO and Chairman, Lintas Media Group; Shashi Sinha, CEO, Lodestar Universal; Vikram Sakhuja, COO, GroupM South Asia; and Ravi Kiran, CEO, South East and South Asia, Starcom Mediavest Group.
As for the EMVIES 2008, the evening saw media agencies get out of their otherwise sombre garb to raise hell. The MindShare–Lodestar–MindShare–Lodestar winning pattern was followed this year too, and MindShare went home as ‘Media Agency of the Year’. Last year, it was Lodestar Universal.
EMVIES 2008 though had more heroes, and the evening saw Maxus and Madison Media also win significantly, in addition to Lodestar Universal. The host of the evening, Fountain Head’s Brian Tellis played the ‘headmaster’ role at times too when he requested, or instructed, the crowd to quieten. It didn’t really work. MindShare, Maxus, Madison and Lodestar Universal were out to bring the roof down every time the names of these agencies were mentioned.
In the opening address of the evening, EMVIES Committee Chairperson Apurva Purohit had informed that the media industry had supported the EMVIES year on year to make it the event that it was today. She said, “I know that one of the agencies had to struggle to put together their presentations because of a fire that broke out in their building and the teams didn’t even mention this once to the judges or anyone else during the presentation.”
The organisation in question was GroupM. The fire in the office led to people working from makeshift offices, and many even working from their homes. That is the spirit of the Indian media industry and the EMVIES 2008 celebrated that spirit.
Some of the names in the audience were GroupM’s South Asia COO Virkam Sakhuja and his team – R Gowthaman, MD, MindShare India and Ajit Varghese MD, Maxus India; Madison World’s Chairman Sam Balsara with Madison Media’s Group CEO Punitha Arumugam; Lodestar Universal’s CEO Shashi Sinha with the agency’s COO Nandini Dias; TME President Anurpiya Acharya and Senior VP Divya Radhkrishnan; Mudra’s Chairman and CEO, Madhukar Kamath, COO Pratap Bose and Mudra Max President Chandradeep Mitra; Rediffusion DYR’s President Mahesh Chauhan, and Pranesh Misra, who recently quit Lowe Worldwide to begin his own venture, among others.
NDTV Media’s team was also there, led by CEO Raj Nayak, along with Neeraj Dutta and Avinash Kaul. Microsoft Advertising’s Rajnish was also present on the occasion. Just about everyone stated that the EMVIES was at its best this year, and that this has raised the expectations in the forthcoming years as well. For TAM Media Research’s CEO LV Krishnan, “The EMVIES 2008 was perhaps the best of the EMVIES so far. It was a great show.” Mahesh Chauhan, President, Rediffusion DYR, added, “The event has been a huge success and all the hard work of the teams involved is showing.”
From what exchange4media has learnt, EMVIES Committee Chairperson Apurva Purohit already has plans on how to take the event to another scale next year. As for the Bombay Ad Club, the next month promises to be as busy again.
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