Ad Club Bombay has commenced its activities for 2009 with its ‘Competence Building Program’. The workshop, being held in Mumbai on January 9, will have Priti Nair, Managing Partner, BBH, and Abhijit Avasthi, ECD-South Asia, O&M India, holding sessions on ‘Think Global, Act Local’ and ‘Thank God, I’m in Advertising’, respectively.
The workshop will focus on how with growing globalisation and geographies collapsing there is an exchange of not just goods and businesses, but exchange of ideas and communication strategies as well. The workshop will also focus on what appeals to the Indian consumers and will guide on the points of absorbing the culture of the Indian audience, using it as a tool for communication.
The first session, ‘Think Global, Act Local’, will focus on how to dip into the Indian culture and the cultural insights that help make relatable communication.
The session on ‘Thank God I’m in Advertising’ will focus on the million dimensions of creativity in advertising.
The workshop is open for students, advertising professionals, marketing professionals and media houses.