Top Story

e4m_logo.png

Home >> Advertising >> Article

Ad Club Bombay holds workshop on ‘Competence Building Program’ today

09-January-2009
Font Size   16
Share
Ad Club Bombay holds workshop on ‘Competence Building Program’ today

Ad Club Bombay has commenced its activities for 2009 with its ‘Competence Building Program’. The workshop, being held in Mumbai on January 9, will have Priti Nair, Managing Partner, BBH, and Abhijit Avasthi, ECD-South Asia, O&M India, holding sessions on ‘Think Global, Act Local’ and ‘Thank God, I’m in Advertising’, respectively.

The workshop will focus on how with growing globalisation and geographies collapsing there is an exchange of not just goods and businesses, but exchange of ideas and communication strategies as well. The workshop will also focus on what appeals to the Indian consumers and will guide on the points of absorbing the culture of the Indian audience, using it as a tool for communication.

The first session, ‘Think Global, Act Local’, will focus on how to dip into the Indian culture and the cultural insights that help make relatable communication.

The session on ‘Thank God I’m in Advertising’ will focus on the million dimensions of creativity in advertising.

The workshop is open for students, advertising professionals, marketing professionals and media houses.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data:

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline

Globally, the e-sports gaming market is estimated to be over USD 500-600 million with over 2000 teams consistently participating in tournaments