Top Story


Home >> Advertising >> Article

Ad agencies to clear dues of TV channels within 75 days: IBF, AAAI

Font Size   16
Ad agencies to clear dues of TV channels within 75 days: IBF, AAAI

The joint working committee of the Indian Broadcasting Foundation (IBF)-Advertising Agencies Association of India (AAAI) has decided that all the AAAI member agencies should clear the dues to all television channels within the stipulated credit period of 75 days.

According to industry sources, revenues to the tune of over Rs 300-500 crore are due by the various advertising agencies to the television channels.

The committee further said that appropriate action would be taken against defaulting clients and such clients might face an embargo on their advertising activity across all TV channels.

Source: Business Line


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship